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TCL Thailand’s 2013 revenue soars to over 1,500 million baht with 8.8% market share, making it among the top 5 in GFK marketing research. The electronics giant celebrates its 10th year anniversary with “TCL 2014 New 4K UHD TV Launch” where 14 new product models are revealed along with the much anticipated 85” Android Smart TV L85H9500 UHD TV. The company is confident its concerted effort to increase customer base and solidify brand position as a top quality electronics manufacturer will bring in the anticipated end-of-year revenue of over 2,000 million baht.
Mr. Bobby Zhang, Managing Director of TCL Electronics (Thailand) Co., Ltd, indicates that, as the world’s 3rd highest seller of electronics products for the 4th consecutive years, TCL has always been committed to providing the customers a trusted brand to enjoy. Thailand, for TCL, is one of the most competitive and fastest growing markets, and is expected to double its size in the time leading to the upcoming 2014 FIFA World Cup. The company’s total revenue of 2013, approximately 1,500 million baht, comes from the sales of 250,000 LCD TVs and shoots TLC to the 4th top seller spot in GFK marketing research.
“This is the year TCL celebrating its 10th year of doing business in Thailand. We are commemorating the occasion with “TCL 2014 New 4K UHD TV Launch” event where we introduce 14 new product models to the Thai market, including the highlight of the year: 85” Android Smart TV L85H9500 UHD TV. The “Next Generation” UHD TV can truly restore the image in a 1:1 ratio, and has a great sound that allows viewers to experience the enjoyment of a private home theater. It is also equipped with a signal processor and 4K decoder chip. Thanks to the advanced technological expertise of our research and development teams, as well as the combined effort of all our staff, we can guarantee that all TCL TVs are the best in the industry. TCL 4K UHD TV supplies viewers the clearest display interface of every single detail and a spectacular viewing experience with a resolution of 3840*2160, four times higher than FHD (1920*1080). By utilizing a high-resolution LCD screen with the latest software processing capabilities, TCL 4K UHD TV brings a strong 4K image effect and vividly projects the smallest and most sensitive of on-screen details. TV backlight is dynamically adjusted and saturation of color guaranteed to optimize the viewer experience. These are evidence of our success in bringing the consumers innovations that will fulfill all the needs of every lifestyle.”
Mr. Bobby Zhang adds that, for 2014, the company’s key marketing strategy is to focus on the sales of 40 inch and bigger TVs. TCL will also reinforce the supply chain and distribution channels, strengthening its relationship with dealers nationwide and modern trade partners in order to establish its strong presence in big cities in the regions before circling back to conquer Bangkok. The latter half of the year, specifically the 3rd quarter, will see the company launching many marketing campaigns and new lines of products, including air conditioners, refrigerators, and washing machines. “Our main policy this year will place an emphasis on high specification products with special features and highly competitive pricing options. At the same time, we will work to solidify our brand position as a top quality electronics company both in Thailand and in the international markets. Our outstanding aftersales service will also be another brand advantage that customers appreciate. As we are entering the implementation phase of Digital TV broadcasting, TLC has a compatible product, DVB-T2, in the making and ready to be introduced into the market in May – June. The company is fully prepared to present Thai consumers with 40-inch (and above) screen Smart TVs with more advanced functionalities at the same or lower prices than those of the competitors.”
The revenue goal for TCL’s electronics products throughout 2014 is set at 2,000 million baht, a significant growth from that of 2013, or 20% increase in sales. New series of TV are expected to contribute to most of the figure, supported by sales of new lines of products such as air conditioners, refrigerators, and washing machines which sell particularly well during the months of summer. TCL’s market share is projected to rise 10% from 2013, sending the company on its way to becoming the country’s 3rd highest selling electronics brand in one year’s time, concluded TCL Thailand’s managing director.