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Mitsubishi Motors introduces “New Mitsubishi Lancer EX -Be Fascinated”.

Phathumtani – 24 February, 2011; Mitsubishi Motors Thailand introduces the new Mitsubishi Lancer EX, a seductive smart sedan coming with fascinating style, comfortable, performance and safety. The company also introduces “Ananda”, the famous star as the presenter of Lancer EX in Thailand. The new model will come with attractive price starting at 794,000 Baht and will be available at Mitsubishi affiliated dealerships throughout Thailand from March 19th onwards.

Mr. Koji Nakahara, EVP of Mitsubishi Motors (Thailand) Company Limited unveils that Mitsubishi is going to introduce the new Mitsubishi Lancer EX to Thai market on March 19th at Mitsubishi dealership nationwide. The new models come under the communication concept of “Be Fascinated” that focuses on the sensational style of product and the unique-fascinating personality of the owner.

The new model offers outstanding innovative features that provide the intelligent function to assure the digital-equipped living of customers especially Keyless Operation System (KOS) that enables the driver to lock and unlock the doors and tailgate without taking out a key. Moreover, the engine can be started or stop simply by pushing the engine switch. The keyless operation key is also equipped with an immobilizer function in order to stop anyone starting the engine with an unauthorized key.

Besides, Lancer EX is also well blended for more comfort and utilities by installing other innovative equipments such as Hi-contrast meter, Electrically controlled and Foldable door mirror, One touch operate power window with safety system, Welcome light system together with Coming home light system that equipped as the standard equipment in all models while Multifunction steering wheel and Cruised control are installed as standard equipment in 1.8 GLS Ltd. and GT model and Bluetooth and Navigator system will available in GT model.

Moreover, the new model offers fascinating exterior unique style from new front grilled type, side skirt, truck lid moulding together with new “Red Metallic” color and so forth. The new model is powered by 1.8-liter engine for the Flexible Fuel Vehicle (FFV) and is compatible with all types of benzene up to E85. The 2.0-liter engine is compatible up to E20 with a price tag ranging from 794,000 to 1,051,000 baht. At the same time, MMTh also introduces “Ananda Everingham” a famous actor, as the first presenter of Lancer EX in Thailand to represent the fascination and performance of this new product and unique appealing character of the owner.

Ananda Everingham; “Be Fascinated”

From the fascinating and unique personality of Ananda Everingham, the famous actor whose character matches to “Be Fascinated Concept” of the new Lancer EX, Mitsubishi Motors therefore assigned him as the 1st presenter of Lancer EX in Thailand for 1 year through Mitsubishi TV commercial, Newspaper, Radio, Billboard and POP at the showrooms. Besides, he is going to take part in the company activities in various occasions.

Free Diamond Insurance with 24 Hrs roadside assistances
The customers who buy the new Lancer EX will get free Diamond Insurance which is the exclusive for only Mitsubishi customers that offers a valuable service which is more comfortable to claim. The customers can be confident with reliable service from experience technicians and genuine parts at Mitsubishi showrooms nationwide. Many privileges and special offers are provided such as 1st class insurance, maximum insurance premium total 10 million baht (depend on insurance policy), 24 hour roadside assistance while a new car owner can further the 1st class insurance for maximum 5 years.

More satisfied with Free Checking Program for 3 Years or 100,000 km

Other than Mitsubishi Diamond Warranty for power train system for 5 years or 150,000 kilometers, lately, MMTh also announced free checking program for Mitsubishi Lancer EX, Triton and Pajero Sport MY11 onward for 3 years or 100,000 km. (which ever come earlier) with periodical checking of 1,000 km and every 10,000 km or 6 months. The objective of this free checking program is to provide customers the most comfort in car maintenance and to create total customer satisfaction in after sales service for Mitsubishi clients.

Confident in Mitsubishi After Service and Spare Parts
With MMTh’s Reinforce Dealer Network policy to increase the number of showrooms in Bangkok and Up-Country to cover the market demand, currently Mitsubishi has 138 service centers which are ready to serve Mitsubishi customers throughout the country. Mitsubishi salespersons and technicians have been well trained to serve rush queries while Mitsubishi Spare Parts have been particularly reserved to cater the number of customers coming for the service with the price listing that is competitive compared to those of other competitors.

Model Line up with Attractive Price
The new Mitsubishi Lancer EX offers 4 models to meet the entire customer’ needs and lifestyles and will be available in 6 standard colors; Red Metallic, Platinum Beige, Cool Silver, Eisen Gray Mica, Pyreness Black and White Pearl with the attractive price;

1) 1.8 GLX CVT Beige Interior pricing at 794,000 Baht *
2) 1.8 GLS Limited CVT Beige Interior pricing at 879,000 Baht *
3) 1.8 GLS Limited CVT Black Interior pricing at 879,000 Baht *
4) 2.0 GT CVT Black interior pricing at 1,051,000 Baht *

* Plus 10,000 baht for White Pearl Color

Sales and Marketing activity

 Pre Launch at Esplanade Department Store 12-13 March 2011
 Official Launch at Mitsubishi affiliated dealerships 19 March onwards
 Roadshow in Bangkok and up country 13 March onwards

The customers who are interested in new Lancer EX can experience and test drive our products at Mitsubishi dealers nationwide from 19 March onwards. For more detail, please call Mitsubishi Call Center 1800 900 009 or 02-529-9500 or visit our website:

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