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Bangkok, Thailand – September 27, 2012 – Brightstar Corp. today announced it has expanded its existing global relationship with Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) to distribute BlackBerry® products and provide support services in Thailand.
Brightstar’s network of operators and retailers in Thailand, coupled with its value-added distribution services, will help RIM further increase its channel reach by making BlackBerry smartphones, accessories and software even more accessible throughout the country. Brightstar will initially supply the BlackBerry® Bold™ 9790, BlackBerry® Bold™ 9900 and BlackBerry® Curve™ 9220 smartphones in Thailand.
Brightstar and RIM have been working together to provide comprehensive product training, in-store marketing support and point-of-sale materials to Brightstar’s distribution partners in Thailand in order to deliver an optimum shopping experience for customers throughout the country.
“Our goal is to make BlackBerry products more easily accessible to consumers and business customers, and Brightstar has been a strong value added partner for us around the world,” said Nick Horton, Managing Director of Indochina at RIM. “In line with this, we are investing in training authorized retailers, so that Thai customers are advised by knowledgeable staff in an engaging environment that ultimately delivers peace of mind.”
“We are excited to expand our relationship with RIM in the growing smartphone market in Thailand,” said Kittipong Kanokvilairat, General Manager of Brightstar (Thailand) Ltd. “The strength of our distribution network, coupled with the strategic support we provide our distribution partners will help accelerate the growth of BlackBerry products nationally.”
Brightstar is the world’s largest specialized wireless distributor and a leading global services company, serving mobile devices manufacturers, wireless operators and retailers, with a local presence in six continents and operations in 50 countries and territories. Brightstar’s industry leading services include value-added distribution, supply chain optimization, handset protection and insurance, buy-back and trade-in solutions and multi-channel retail solutions. Brightstar services help customers increase product availability, expand channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time.
Brightstar’s annual revenues exceeded US$5.9 billion for the period ended June 30, 2012. The company is ranked #70 on the Forbes 2011 List of America’s Largest Private Companies.
For more information, please visit http://www.brightstarcorp.com