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Acer elevates its global leadership with world-class innovation and design

Acer elevates its global leadership

with world-class innovation and design


Bangkok, February 3, 2012: Acer Computer (Thailand), Number 1 position in Thailand and the leader in innovation and a brand that inspires confidence worldwide, is focusing on “Global Trust Local Touch” as a key strategy and is ready to take on the mobility market with its world-class design and innovation with the thinnest and lightest Ultrabook model, the Aspire Timeline Ultra. It is also announcing AcerCloud, an innovative service that offers added value to users so they can securely connect all personal smart devices for convenient access, anytime and anywhere.

Acer has also aligned its business to deliver an IT Digital Lifestyle and to better serve  customers and now brings Acer Service closer to users by enabling a service team and setting up more centers in convenient locations while Acer also announced its support for the 2012 Olympics in London.


Acer Thailand’s Managing Director Harry Yang said: “We can look at ICT trends in two aspects: consumer and commercial.  Acer sees preferences for both groups to be around design, innovation and convenience.  People need to be securely connected anywhere, anytime with the thinnest, lightest and latest devices.  They bring their lifestyle with them, whether it is from the office to home or from their home to the office.  They also want simple, friendly, timeless and experienced services,” he added.

“In 2012, ‘Global Trust Local Touch’ is our strategy.  Acer is ready to go to market with a perfect combination of technology, product design, solutions and services, whether it be in terms of the latest innovation or about slim and elegant design and this will now include cloud-based services.  Acer’s unique Channel Business Model has been instrumental in the company’s latest success because we engage with first-class channel partners and suppliers and provide our customers with latest innovation, competitive pricing and quality service,” the Acer Thailand Managing Director said.


“Acer’s dedication and commitment to the research and development of innovative products such as the Acer Aspire Ultrabook and the Acer Aspire Timeline, products that are recognized for pioneering change around slim and lightweight devices, is triggering a comeback for the IT market this year,” he added.

“In addition, Acer has created AcerCloud to provide a complete mobility and social media solution that supports Acer PCs as the foundation for data storage and transmission. The data is backed up to the cloud or is done so automatically from mobile phones or tablet computers with full security for the data, being a new dimension in computing that Acer will offer to enhance customer service,” Mr. Yang said.


He added that one of Acer’s strategies this year was that products would be more targeted and market-driven, with a focus on mobility products, commercial product offerings, desktops and peripherals with complete and comprehensive services in all product groups.


“As for commercial business, cloud, big data and virtualization are the key trends.  We will see more private cloud adoption and more digital content created, especially of unstructured data like images, photos and video.  Businesses need to analyze this content for their planning and to create competitive business models.  Acer’s servers and storage equipped with the latest innovations can serve corporate needs and Acer eDC is a cloud storage service available for commercial users that is now ready for local businesses as well.”


“As for customer service, we will make a difference by moving and opening service centers in shopping malls in addition to IT malls so that our customers will have access to Acer’s service seven days a week with support from our logistics and supply-chain resources. This will improve our quality of service since we believe that this is the best strategy to counter intense market competition,” he added.


“Last but not least, Acer has responsibilities at a global level and is a sponsor of the 2012 Olympic Games in London, which reinforces Acer’s role as an innovation leader. All of this demonstrates the achievements of Acer that have seen continuous development and which give us confidence in being a brand that is trusted worldwide. This, together with paying attention to our customers and being close to them, is the driving force that enables Acer to maintain its strong leadership,” he said.


Looking ahead, for the overall PC market, IDC estimates that it will grow by double digits, or at least 10 percent, over the coming year while the PC market in Thailand is expected to grow by between 7 and 10 percent with some 4.1 million PCs sold. And this year Acer expects to see 25 percent growth.


“And we have not forgotten our return to society with our help to schools and the young people affected by the flooding through our ongoing ‘Acer ARSA’ (Acer Volunteer) project that began last year. This year we aim to rebuild and strengthen schools affected by the massive flooding at the end of last year by working to bring students to participate in the restoration and repair of school libraries and sports facilities to restore them to their original condition,” Mr. Yang noted.

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